Amazon India on Thursday said it has witnessed a 25 per cent annual growth in its home, kitchen and outdoors business in 2025 across Jaipur and the entire Rajasthan, alongside a 15 per cent increase in new customers from the state.
"This growth is driven by a surge in demand for lifestyle upgrades, commercial purchases, and sustainable living solutions," K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India, said.
Talking about emerging shopping patterns in the region, he said that customers are increasingly embracing smarter, more functional and experience-driven choices.