Manohar Lal today chaired a high-level meeting with senior officials from the Ministry of Housing and Urban Affairs to review the ongoing preparations for the upcoming Swachhata Hi Seva (SHS) campaign 2024.
The campaign, a nationwide cleanliness initiative, is set to take place over a fortnight, beginning on 17th September 2024, with several preparatory events and a curtain-raiser starting from 14th September.The campaign will culminate on 2nd October. This year marks a decade of commemorating the "Swachhata Hi Seva" campaign, an initiative that has been observed annually since its inception in 2014 in honor of Gandhi Jayanti.
During the meeting, the Minister emphasized the importance of active participation across all levels of government and the need to engage citizens nationwide. The Swachhata Hi Seva campaign is designed to mobilize crores of citizens through various activities. The campaign seeks to emphasis on promoting Swachhata as part of behavior: ‘Swabhav Swachhata, Sanskar Swachhata. The campaign comprises three key components: Jan Bhagidari (public participation), Achieving Cleanliness, and the Recognition of Safai Mitras, sanitation workers, and other stakeholders who have been integral to the program over the past decade.