Jyotiraditya M. Scindia Chairs Parliamentary Consultative Committee Meeting on MDoNER's Flagship USP Initiative

Jyotiraditya M. Scindia, yesterday chaired the Parliamentary Consultative Committee meeting of the Ministry of Development of North Eastern Region (MDoNER) to review the progress of the Ministry's flagship Unique Selling Proposition (USP) initiative. The meeting was attended by Minister of State for DoNER, Dr. Sukanta Majumdar, Members of Parliament representing all the Ashtalakshmi States, and senior officials of the Ministry of Development of North Eastern Region (MDoNER).

The meeting witnessed a productive interaction with Members of Parliament, who shared valuable state-specific feedback, implementation experiences and suggestions to further strengthen project execution. Discussions focused on enhancing market access, value addition, branding, logistics, export promotion and institutional support while reinforcing coordination between the Centre and the States.

USP Initiative to Remain State-Driven

Shri Scindia emphasised that the USP initiative is fundamentally state-driven, with each State Government identifying its flagship product based on its comparative strengths and local aspirations. He stated that MDoNER's role is to facilitate convergence, coordinate with Central Ministries and State Governments, and bring together all stakeholders to accelerate implementation.

Whole-of-Government Approach Driving Convergence

Highlighting the Ministry's Whole-of-Government approach, the Minister said that MDoNER is acting as an aggregator by bringing together Central Ministries, State Governments, implementing agencies, Farmer Producer Organisations (FPOs), industry partners, financial institutions and the private sector. He underlined that the flagship projects are being implemented through convergence of schemes and resources to maximise outcomes through collaborative action.

Building Globally Competitive Value Chains

The Minister reiterated that every flagship initiative has been designed around a complete market-linked development model with equal emphasis on production enhancement, quality improvement, processing infrastructure, branding, packaging, value addition and assured market linkages. He noted that the objective is not merely to increase production but to build globally competitive value chains capable of generating sustainable livelihoods for farmers, entrepreneurs and local communities.