Jyotiraditya M. Scindia launches ₹236 Crore Tripura Queen Pineapple Mission

Jyotiraditya M. Scindia, together with the Chief Minister of Tripura, today launched the “Mission Queen Pineapple”, a ₹236 crore convergence-led initiative for pineapple cultivation and value chain development in the State of Tripura. The Mission is designed as a three-year implementation roadmap from Q2 FY2026 to Q4 FY2028 for promoting Tripura’s Unique Selling Proposition (USP) — the GI-tagged Queen Pineapple.

Anchored by MDoNER , the Mission builds upon convergence with Schemes and interventions of the Ministries of Agriculture & Farmers Welfare, Food Processing Industries, Commerce, MSME, APEDA, DPIIT, ICAR, CSIR, TRIFED, NERAMAC and the Government of Tripura for establishing an integrated pineapple value-chain ecosystem in the State.

Union Minister for the Development of North Eastern Region underscored Prime Minister Shri Narendra Modi’s vision of positioning the North Eastern Region as a hub of high-value agricultural and horticultural products.

Addressing the stakeholders including the pineapple farmers, processors and investors joining virtually, Shri Scindia stated, “Under Prime Minister Narendra Modi’s vision, Tripura’s agricultural strengths are being transformed into globally competitive brands.”

The Minister highlighted that the objective is not merely crop cultivation, but enabling farmers to become active players across the entire value chain — from production and aggregation to processing, branding, packaging and exports.

Emphasising the Mission’s broader approach, Shri Scindia said, “Our goal is to build a complete value chain—from farm to global markets—so that farmers become active participants in the prosperity created by their produce.”