Arunachal Pradesh's Organic Kiwi Poised for Global Rise Under Prime Minister Narendra Modi's Viksit North East Vision

Jyotiraditya M. Scindia, yesterday launched Mission on “Arunachal Kiwi: The USP of Arunachal Pradesh — a Cluster-based Kiwi Cultivation and Value Chain Development Mission for the State of Arunachal Pradesh. The launch was graced in the august presence of Shri Pema Khandu, Chief Minister, Government of Arunachal Pradesh; Shri Manish Kumar Gupta, Chief Secretary of Arunachal Pradesh and Shri Sanjay Jaju, Secretary, MDoNER.

With an outlay of approximately ₹167 crore, Mission on Arunachal Kiwi: The USP of Arunachal Pradesh has been designed through a whole-of-government, convergence-led approach — anchored by MDoNER and woven together with the schemes of the Ministry of Agriculture and Farmers Welfare, Ministry of Rural Development, Ministry of Food Processing Industries, along with NABARD, ICAR-CITH, APEDA, NERAMAC and committed private investors. The Mission has been shaped keeping in view the perspectives of every stakeholder in the value chain, ensuring that interventions reflect the ground realities and the aspirations of Arunachal's kiwi-farming communities.

The Mission adopts a cluster-based approach with six integrated cluster-level Post-Harvest Management Hubs identified across Ziro Valley (Lower Subansiri), Dirang and Kalaktang (West Kameng), Shi Yomi, and Dibang Valley. Over 30 strategic interventions under the Mission seek to address critical gaps across the kiwi value chain — bridging the price-realisation gap, restoring Arunachal's lapsed NPOP organic certification, building cold-chain and post-harvest infrastructure to end the 7–10-day distress-sale window, and integrating thousands of farming households into a unified ecosystem of plantation development, post-harvest processing, branding, traceability, export and experiential agri-tourism.