Jyotiraditya M. Scindia launches Mission "Senehjori" for Assam Muga Silk

Jyotiraditya M. Scindia, together with the Hon'ble Chief Minister of Assam, yesterday launched Mission "Senehjori" – Assam Muga Silk USP, a comprehensive cluster-based initiative aimed at transforming Assam's unique Muga silk sector into a globally competitive, high-value luxury textile ecosystem.

Anchored by the MDoNER in convergence with the Government of Assam, Central Silk Board, Ministry of Textiles and other Central Ministries/ organizations, the Mission seeks to strengthen the entire Muga silk value chain from host-plant cultivation and silkworm seed production to reeling, weaving, branding, export promotion, digital traceability and tourism.

Muga silk, known as the world's only naturally golden silk and India's first GI-tagged silk, supports nearly 2.6 lakh rearer and weaver families in Assam. Despite its rarity and global recognition, the sector remains significantly under-monetised. Mission Senehjori seeks to bridge this value gap by creating a premium, traceable and export-oriented Muga silk economy.

The Mission adopts a cluster-based approach covering major Muga silk producing districts including Jorhat, Sivasagar, Lakhimpur, Dhemaji, Dibrugarh, Tinsukia, Majuli and Sualkuchi. The initiative envisages strengthening host plant ecology, establishing modern reeling infrastructure, promoting Farmer Producer Organisations (FPOs), creating Common Facility Centres (CFCs), enforcing GI authentication and building global market access under the unified brand identity "Senehjori".

Jyotiraditya M. Scindia, Union Minister, MDoNER, stated that under the leadership of Hon'ble Prime Minister Shri Narendra Modi, the Government is committed to ensuring that the unique strengths and products of the North Eastern Region receive global recognition and generate sustainable livelihoods for local communities. He noted that Assam's Muga silk is not merely a textile product but a cultural and civilisational heritage asset of India.

The Minister highlighted that Mission Senehjori has been conceptualised on the principle of not just "whole-of-government", but with the "whole-of-government" approach, with convergence across Central Ministries, the Government of Assam, technical institutions and private-sector partners. The Mission, with an estimated investment of ₹396–411 crore over a three-year period, including ₹136–151 crore from MDoNER, the Mission aims to create a globally recognised luxury Muga silk ecosystem, enhance value realisation for producers and position Assam as a leading destination for silk-based cultural and experiential tourism.